A Chinese content creator has rapidly gained national attention after amassing more than one million followers within just two weeks by sharing simple and practical advice on renting homes. The influencer, known online as Gulumao, has resonated strongly with young audiences by focusing on real life challenges rather than entertainment driven content. His rise reflects a growing demand for useful, experience based knowledge in China’s digital space, where many users are seeking guidance on navigating everyday problems such as housing, employment and basic services.
Based in Xiamen, the creator first went viral after posting a short video explaining how to find rental housing efficiently. The video quickly attracted millions of views due to its clear breakdown of different rental channels, including real estate agents, online platforms and long term housing options. He also explained the advantages and risks of each method, helping viewers make informed decisions. His ability to simplify complex processes into concise and actionable advice has been widely praised by users across social media platforms.
A key factor behind his popularity is his focus on exposing common rental scams and misleading property listings. He advises viewers to be cautious of unusually low prices paired with highly attractive photos, which are often used to lure potential tenants. According to his guidance, many such listings do not match reality and are designed to push renters toward more expensive options. This practical approach has encouraged active engagement, with users sharing personal experiences and seeking advice directly through comments.
Building on his early success, the influencer has expanded his content to cover other essential life skills, including setting up mobile services, managing internet connections and handling workplace related negotiations. His videos remain short and easy to understand, making them accessible to a wide audience. Before launching his personal account, he had years of experience managing digital platforms, which helped him identify gaps in existing content and focus on delivering value driven information that addresses real needs.
The rapid growth of his audience highlights a broader shift in online content consumption, where audiences are increasingly prioritising usefulness over entertainment. Many viewers have described his content as more practical than formal education, while others have suggested that such guides could benefit international audiences as well. His success demonstrates how creators who focus on solving everyday problems can quickly build trust and influence, particularly among younger generations navigating complex urban environments.
